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Browsing Abstracts / Extended Abstracts by Subject "Celebrity Endorsement"

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Impact of celebrity endorsement in advertisments on consumer buying behavior of cosmetic products(with special reference to Udubaddawa area in Kurunegala District)

Lalani, J.M.G.; Iresha, S.P.K. (Sri Lanka Forum of University Economists (SLFUE), 2017-11)

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